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Facebook video gets more complex and focused on content reach


Facebook video gets more complex and focused on content reach


Facebook has become a video behemoth, with more than 7.5 billion daily views.

With this kind of popularity, Facebook video’s importance to marketers continues to increase. Facebook knows this, and has indicated that video will be “at the heart of all of our apps and services.”

Along with this increase in popularity, best practices that give better performance continue to emerge. For example, 85% of Facebook videos are watched without sound, leading to marketers figuring out that their Facebook videos must tell stories silently, either with onscreen text – or some other way.

Marketers who ignore this new Facebook video best practice risk wasting their video dollars, as viewers skip right past their videos because they’re incomprehensible.

Facebook videos are a critical tool for marketers – but marketers must understand best practices to avoid wasting their video production dollars.