21 Mar Social media video is now a specialty of it’s own
It’s a given that social media is critical to video marketing success. What used to be an afterthought for marketers, who posted the same video across all their social media channels, has now become its own specialty.
When it comes to video, social platforms continue to diverge. To succeed with video on social media, marketers must understand each platform’s optimal formats and best practices, so they can create unique video versions that fit each platform – including Facebook, Instagram, Snapchat, and YouTube.
Video production now means creating a constellation of videos, each customized to the requirements of where it will live – especially if that’s on social media.