18 Apr Video production is now evaluated by video analytics
For marketers, ROI and measurement is everything. When it comes to video, robust analytics on video platforms and on social media (especially Facebook) now make it possible for marketers to understand the details of their video content’s viewership.
Marketers now understand what specifically connects with their audiences, and what doesn’t. They can stop creating video content their audience doesn’t care about, and focus resources on content their audience finds interesting and useful.
Audiences also benefit, as the video content they receive better reflects their needs and wants.
A critical component of video production is becoming the detailed analysis of video content performance.
Marketers are now using video analytics to guide production as well as evaluate ROI.