16 May Understanding trends in corporate video marketing
If you are a corporate company that is looking to solidify your online presence this year, it may be worth taking a close look at how trends grow in order to use and master them.
There have been effective trends in both offline and online spaces such as social justice hashtags on Twitter. Online trends and platforms have grown in social influence and have the power not only to reach quickly but to dictate our culture and shape our societal narrative.
For millennials, their dependency on technology has defined the digital landscape. It has impacted the way marketers reach their audiences based on consumption patterns. younger generations are becoming more difficult to reach based on their interest in “short-term” and temporary media.
The ability to integrate into these platforms Not only draw users, but it also makes trends arguably more sustainable if users know their content won’t last indefinitely.
Understanding trends such as these will be critical for your ability to reach younger audiences and allow for new opportunities which can convert into growth.