13 Jun Camera resolution keeps going up, but for marketers, may not be critical to success.
4k video cameras were new and exciting. However the excitement has died down. We see that 4K Video Production has become an expected part of video production companies’ services.
2017’s new video cameras continue to offer ever-higher resolution – 5k, 8k, even 18k. Which means that the video is 5,000, 8,000 and a gigantic 18,000 pixels wide, compared to 4,000 pixels wide for 4k video. This resolution is awesome for Hollywood movies, but does not have much relevance for marketers.
Video marketing means video delivered on the web, and the web is just starting to figure out 4k video. It can’t handle video in higher resolutions. In fact, almost all video currently delivered on the web is a maximum of 1,920 pixels wide.
If your video production company wants you to spend more to produce your video in resolutions beyond 4k, you should reconfirm your objectives and ROI depending on your delivery channel.