27 Jun Will 360 Video gain traction?
Last year, the introduction of 360 video triggered excitement in the video marketing industry. But people got excited because 360 video was new, not because it gave them a powerful storytelling tool.
Since its introduction, we’ve seen 360 video show us some nice interior and exterior locations – but that’s all we’ve seen. Marketers haven’t come up any other ways to use 360 video to tell stories, and we’re not seeing any on the horizon.
For 2018, it is likely that 360 video as a marketing tool is a fizzle.