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Animated explainer videos have been around for a while, and you might expect their popularity to have declined. However that couldn’t be further from the truth. According to a recent study, 45% of businesses have an explainer video on their home page, and of those businesses,...

For marketers, ROI and measurement is everything. When it comes to video, robust analytics on video platforms and on social media (especially Facebook) now make it possible for marketers to understand the details of their video content’s viewership. Marketers now understand what specifically connects with their...