Citizenship and Immigration Canada has hired Matrix once again to develop another round of videos for use on the Ministry website. The videos will detail the procedures involved on applying for additional government programs. As with the previous project, Matrix is tasked with producing the videos in 14 different languages.
Summit Veterinary Pharmacy came to Matrix with the task of developing a series of E-Tutorials. Their website offers Veterinarians the service of ordering medicine online. The site unfortunately requires a bit of a learning curve in order to navigate properly. Matrix Post was contracted to script and develop short video training presentations that walk the user through the website and clearly illustrate each step in the process.
Utilizing frame capture software and digital graphics, Matrix produced various segments that added greatly to the functionality of the site making it a straight forward process for the end user.
Matrix Post was contracted to produce a corporate video for Ellis Packaging in Mississauga in order to promote the company as well as the services they provide. Our task was to illustrate the history and capabilities of the company which included filming at both the Pickering and Mississauga locations. As with most of our clients, Matrix Post staff sat down with Ellis and mapped out a strategy for achieving the goal they were after. We walked them through the entire process including developing creative concepts, scripting and full post production. In the end Ellis Packaging received a professional, polished video presentation that was posted on their website and utilized at various trade shows. In addition, the corporate video was revised to French in order to service customers in the Quebec area. The feedback has been very positive with the client indicating it exceeded all expectations.
Matrix was approached by Chieftain Metals with the challenge of illustrating the building and operation of a water treatment plant on a first nation’s reserve. Working with Chieftain personnel, Matrix developed a storyboard and a plan to depict in 3D the various parts of the plant. Animators were then tasked with modeling and animating each scene in great detail in order to give the viewer a clear understanding of what the project was about as well as the ecological benefit to the area.
The feedback we received from the client was extremely positive. They will be rolling this out to include additional videos for use on their website and DVD presentations.
At Matrix Post we are proud of the 20 years we have been producing high quality corporate, training and broadcast videos for a wide range of high profile clients. In this time we have established a long list of clients that have consistently chosen Matrix to handle their video communication needs. With consistent investment in state of the art equipment and personnel, Matrix continues its commitment to be one of the top video production studios in Toronto and the GTA.
“The feedback we’re receiving from our clients is that they value the fact that we have been around for such a long time” says Scott Ulens, Founder of Matrix Post in Toronto. “In their experience with other providers they have used in the past, longevity seems to be a consistent issue. Our clients want the reassurance that they are able to revisit their project to update it months or even years later” At Matrix we have proven that we are in it for the long haul and as a result are able to archive all of the past projects and bring it back on line within a moment’s notice.
Matrix Post provides Ontario Power Generation
with a series of Internal Video Testimonials
Matrix Post was recently awarded a contract to produce a series of video testimonials for use by OPG management. The segments were filmed at the Darlington Nuclear Facility and edited at Matrix Post Studios in Concord. The final product was posted on the internal intranet for broadcast to OPG staff.
Matrix Post maintained the highest quality HD streaming format utilizing Apple Pro Res 422 compression.
Matrix Post hired by Ministry of Natural Resources to produce
Educational Video on Invasive Species
With the ever increasing issue of foreign species invading the natural habitats of our local waterways, Matrix Post has been contracted to produce an educational video highlighting the effects of releasing non native aquatic species into the environment. Entire indigenous species are being wiped out by homeowners releasing aquarium fish into local rivers and ponds.
Matrix Post has been tasked with completing the entire production from filming to finished DVD and streaming media for website use.
More and more clients are requesting additional polish to their traditional corporate video. At Matrix we regularly offer animation and digital effects to raise the bar on the look and feel of the video presentation. Our latest high profile government agency client, took advantage of this service resulting in a presentation that was both entertaining and interesting to watch.
Taking a basic PowerPoint presentation, Matrix Post was able to enhance the look through graphics and animation. Movement was added to static charts and graphics to improve the look and polish of the material being delivered. Combined with music and voice over, the end product resulted in a very effective communications piece and a very satisfied client.
Matrix was recently contracted to produce a series of commercials for display on the CBC LCD displays at Toronto Pearson Airport. The project involved a studio film shoot along with acting and voice talent. The use of our Avid online editing system was crucial in the process to maintain the highest HD quality throughout the post production process. Matrix worked closely with a major ad agency in Toronto to ensure that the goals of the client were met and satisfied. Matrix succeeded in this regard as the client commented that they “were very happy with the result”
The use of video on corporate websites and blogs has grown tremendously in the last few years. This is reflective of the desire for online visitors to see meaningful, entertaining and current information when they are on your website. It also speaks to how effective video is at delivering a message compared to straight text. A corporate video is so much more powerful in terms of delivering emotions like sincerity, passion and commitment. It can also engage the visitor for a longer period of time and convey more information in a way that is more likely to be recalled.
Creating a quality video that will deliver your message effectively requires skill and experience. It is tempting to look for do it yourself or in-house solutions to reduce the cost but you are likely to be disappointed with the results and not convey your message and brand in a meaningful way. You really should use a professional video production company that can deliver the results you are looking for. Matrix Post is a video production company in Toronto that has been creating corporate videos for over 17 years. We will take the time to understand what your goals and objectives are for your corporate video , who the target audience will be and what is the message you want the video to convey. We will then work closely with you to develop a concept that you are comfortable with and then turn the approved concept into a high quality corporate video that can be used in many ways. This can include on your website, for inclusion in presentations, on in-house screens, blog posts etc.