Paid promotion for Facebook video and Instagram is the new norm Video on Facebook and Instagram is a requirement for marketers, but just posting videos is no longer good enough. The sheer volume of video on Facebook is staggering - in his Q4 2016 earnings call,...
It’s a given that social media is critical to video marketing success. What used to be an afterthought for marketers, who posted the same video across all their social media channels, has now become its own specialty. When it comes to video, social platforms continue to...
Facebook has become a video behemoth, with more than 7.5 billion daily views. With this kind of popularity, Facebook video's importance to marketers continues to increase. Facebook knows this, and has indicated that video will be “at the heart of all of our apps and services.” Along with this increase...
VR (virtual reality) and AR (augmented reality) present the holy grail for marketers: complete or enhanced immersion in their video story. But a 2017 study published in PR Newswire found that only 8% of marketers are currently using VR, and only 7% are using AR. Users love VR...
Now that there’s a clear process for certification via Transport Canada and other similar agencies, more and more video production houses are adding drone video to their offerings. At the same time, drone manufacturers have continued to introduce new models with better performance and higher camera...
By now you have heard, 4K is the new HD. Talks around 4K began in 2015, and will continue well into 2017, as consumers began to adopt the new technology. There was a huge focus at the annual CES Technology show in Las Vegas Most screens...