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For marketers, ROI and measurement is everything. When it comes to video, robust analytics on video platforms and on social media (especially Facebook) now make it possible for marketers to understand the details of their video content’s viewership. Marketers now understand what specifically connects with their...

Now that there’s a clear process for certification via Transport Canada and other similar agencies, more and more video production houses are adding drone video to their offerings. At the same time, drone manufacturers have continued to introduce new models with better performance and higher camera...

By now you have heard, 4K is the new HD. Talks around 4K began in 2015, and will continue well into 2017, as consumers began to adopt the new technology. There was a huge focus at the annual CES Technology show in Las Vegas Most screens...

As previously mentioned in our last article, Social Media Platforms are providing more opportunity to capture more users at once, Due to different types of personalities and attention spans, we see that the viewers want to control the way they consume media depending on the...

Due to the increasing role of Social Media Platforms as a Go-To for Content, There is an opportunity to capture more users at once, however more appropriate content is required for this delivery format. Animated videos have been around for some time, However they are always...