02 May Animated explainer videos are still effective
Animated explainer videos have been around for a while, and you might expect their popularity to have declined. However that couldn’t be further from the truth. According to a recent study, 45% of businesses have an explainer video on their home page, and of those businesses, 83% say their home page video is effective.
Animated explainer videos work best when they do what their name says – they explain. Whether your offering is a product or a service, your audience wants to know How does it work? An animated explainer video can provide a quick, concise answer to that question.
Animated explainers are still an effective and popular solution for marketers who need to explain how something works.