30 May Live streaming video gains momentum
Live video streaming is everywhere – from apps like Facebook Live, Snapchat, YouTube
The data indicates that viewers have a growing appetite for live feeds. For example, Facebook Live is so popular that Facebook now considers Live video to be a different type of content than pre-recorded videos – and gives Live videos higher ranking in your news feed. Snapchat has developed and entire business model around this concept.
Given that live is so popular, marketers need to figure out how best to integrate live into their content strategies. But live doesn’t work like other content that you create, place, and then attract people to. With live, you must attract people first, so they’re there and ready when you start your live stream.
Marketers will need to expand their skill set beyond content distribution and promotion to include attracting live audiences to their live videos.