Last year, the introduction of 360 video triggered excitement in the video marketing industry. But people got excited because 360 video was new, not because it gave them a powerful storytelling tool. Since its introduction, we’ve seen 360 video show us some nice interior and exterior...
4k video cameras were new and exciting. However the excitement has died down. We see that 4K Video Production has become an expected part of video production companies’ services. 2017’s new video cameras continue to offer ever-higher resolution - 5k, 8k, even 18k. Which means that the...
Live video streaming is everywhere - from apps like Facebook Live, Snapchat, YouTube The data indicates that viewers have a growing appetite for live feeds. For example, Facebook Live is so popular that Facebook now considers Live video to be a different type of content than pre-recorded videos -...
If you are a corporate company that is looking to solidify your online presence this year, it may be worth taking a close look at how trends grow in order to use and master them. There have been effective trends in both offline and online spaces...
Animated explainer videos have been around for a while, and you might expect their popularity to have declined. However that couldn’t be further from the truth. According to a recent study, 45% of businesses have an explainer video on their home page, and of those businesses,...
For marketers, ROI and measurement is everything. When it comes to video, robust analytics on video platforms and on social media (especially Facebook) now make it possible for marketers to understand the details of their video content’s viewership. Marketers now understand what specifically connects with their...
Paid promotion for Facebook video and Instagram is the new norm Video on Facebook and Instagram is a requirement for marketers, but just posting videos is no longer good enough. The sheer volume of video on Facebook is staggering - in his Q4 2016 earnings call,...
It’s a given that social media is critical to video marketing success. What used to be an afterthought for marketers, who posted the same video across all their social media channels, has now become its own specialty. When it comes to video, social platforms continue to...
Facebook has become a video behemoth, with more than 7.5 billion daily views. With this kind of popularity, Facebook video's importance to marketers continues to increase. Facebook knows this, and has indicated that video will be “at the heart of all of our apps and services.” Along with this increase...
VR (virtual reality) and AR (augmented reality) present the holy grail for marketers: complete or enhanced immersion in their video story. But a 2017 study published in PR Newswire found that only 8% of marketers are currently using VR, and only 7% are using AR. Users love VR...