27 Jun Will 360 Video gain traction?
Last year, the introduction of 360 video triggered excitement in the video marketing industry. But people got excited because 360 video was new, not because it gave them a powerful...
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13 Jun Camera resolution keeps going up, but for marketers, may not be critical to success.
4k video cameras were new and exciting. However the excitement has died down. We see that 4K Video Production has become an expected part of video production companies’ services. 2017’s new...
30 May Live streaming video gains momentum
Live video streaming is everywhere - from apps like Facebook Live, Snapchat, YouTube The data indicates that viewers have a growing appetite for live feeds. For example, Facebook Live is so popular...
16 May Understanding trends in corporate video marketing
If you are a corporate company that is looking to solidify your online presence this year, it may be worth taking a close look at how trends grow in order...
02 May Animated explainer videos are still effective
Animated explainer videos have been around for a while, and you might expect their popularity to have declined. However that couldn’t be further from the truth. According to a recent study,...
18 Apr Video production is now evaluated by video analytics
For marketers, ROI and measurement is everything. When it comes to video, robust analytics on video platforms and on social media (especially Facebook) now make it possible for marketers to...